> For the complete documentation index, see [llms.txt](https://usdfuel-experiment.gitbook.io/the-usdfuel-manifesto/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://usdfuel-experiment.gitbook.io/the-usdfuel-manifesto/why-attention-matters.md).

# Why Attention Matters

Meme coins are not driven by fundamentals first.

They are driven by attention.

Liquidity follows attention.\
Volume follows attention.\
Narratives follow attention.

UNC proved one important point:

**When distribution itself becomes the story, it can create massive attention.**

But there is also a weakness in that model.

Airdropped holders often have no reason to stay.

They receive, sell, and move on.

$FUEL asks a different question:

What if attention was not created by distributing supply to people who may immediately sell?

What if attention could generate fees, and those fees could be redirected toward communities that have already proven they can survive?


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